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Call Centre: The Public Relations’ partner


“Keeping together is progress; working together is success” said Henry Ford.

One of the more productive partnerships for a Public Relation enterprise comes from relation with Call centres. For example, Call Management offer different services to compliment Public Relations efforts and the symbiosis of both companies is perfect because both businesses share the same attributes:

  • Both focus on relationships
  • Both affect on the customer perceptions
  • Both interact between organisations and their public

Most large organisation will expect their PR and advertisements’ company to manage an ad campaign for a new product launch which would include designing the ad, buying the media, analysing results and managing the day to day activities. Call Management equipment

We become a ‘silent’ partner as the end client has no idea we are assisting in the project as long as the work is completed to their satisfaction. Call Management assist in answering their phone lines, assistance in market research, receive the post for competition entry forms and much more…

We discovered within a few years of launching Call Management that networking and creating partnerships is vital to the future growth of any company. Sometimes we have clients that require services that we don’t provide, hence we are happy to help find a solution. This network helps us to keep our clients happy and increase our revenue. Call Management have a diverse network of partners ranging from referral partners, tender joint venture partners and also ‘silent’ collaborators.

The profile of an associate need to be closely aligned to customer intimate (quality orientation). According to the National Outsourcing Association (NOA), “75% of all organisations stated that they will profile a prospective partner’s culture before making a future decision”. We always aim to build long term strategic alliances so corporate culture and business identity is very important to us.

As Henry Ford stated “If everyone is moving forward together, then success takes care of itself.”  So, let’s start to move!

If your Public Relations department need a extra help, contact us!



This entry was posted on Monday, May 14th, 2012 at 8:00 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Call Centre: The Public Relations’ partner”

Silvia Planella May 14th, 2012 at 8:11 am

Some definitions:

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (Posted by PRSA Staff in April 11th 2012 )

“A contact centre, also known as customer interaction centre is a central point of any organization from which all customer contacts are managed. Through contact centres, valuable information about company are routed to appropriate people, contacts to be tracked and data to be gathered. It is generally a part of company’s customer relationship management (CRM). Today, customers contact companies by calling, emailing, chatting online, visiting websites, faxing, and even instant messaging.” (Wikipedia)

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